Leadership Team

John Bradberry, M.A.
Board of Advisors
Charlotte, North Carolina
Education
Davidson College, B.A., Master’s degree in psychology from the University of Richmond, where he was honored as the Psychology Department’s Outstanding Graduate Student in 1991
Favorite Quote
“We shape our tools, and then our tools shape us.” – Marshall McLuhan
Over twenty years as a business advisor, entrepreneur, and investor, John Bradberry has improved the performance of more than a thousand leaders and hundreds of teams. Since 1997, he has led an independent consulting practice focused on helping businesses of all sizes elevate performance and achieve healthy growth. He has developed and delivered leadership programs in the U.S., Mexico, and Europe, working with clients such as Sun Microsystems, Novartis, Coca-Cola, and Bank of America.
In early 2007, John launched an extended study to identify the universal factors that drive venture success, and to develop tools and applications for entrepreneurs and investors (www.ReadyFounder.com). His first book on the subject will be published by the American Management Association in early 2011. He recently contributed a chapter on employee engagement for the 2010 Pfeiffer Annual: Leadership Development (Wiley).
Before launching his consulting practice, John:
- Worked with First Union Corporation (now Wachovia/Wells Fargo) in several senior consulting roles. While there, he profiled the company’s top thirty corporate executives, worked to successfully integrate newly merged functions and regions within the bank, and designed and led corporate leadership training programs.
- Was a consultant with Kepner-Tregoe, a global management-consulting firm based in Princeton, NJ. His clients included Fuji Film, Merck, Nortel, and IBM. In this role he managed client accounts, partnered with client leadership teams to lead organizational improvement efforts, and trained managers in problem-solving and decision-making skills.
- Worked as a group leader at Elk Hill Farm, an award-winning residential school for troubled youth. In this role, he counseled individual residents, facilitated group and family counseling sessions, and supervised a team of counselors.
John works with the LoyalNation team and client partners in program design and optimization, with particular focus on human performance and cross boundary relationships and process.

