“Thanks again for the great support!!! My team raves about how good you are as a partner! I’ve already received numerous notes and comments from our sr. execs and guests – all very positive!!!”  
– J.H. SVP Marketing

Issue

The client operates through national sales distribution channels, serving customers both small and large. In an intensely competitive market and challenging economy, our client was searching for a way to attract their sales channel partners to regional meetings for relationship building, product education, and feedback gathering.

Solution

Regional Event Series
LoyalNation supported the client corporate events team in organizing venues, communication planning, and prize package creation for each meeting geared around high profile sporting events in the given region. There was also a Grand Prize element for national winner that supported tying it all together and elevating the business incentive for attendance.  Push marketing and b2b social media were deployed direct to customers as well as sales support material for Account Executives to maximize attendance.

Results

Our client exceeded attendance targets at all twelve regional events, contributing to increased gross sales across regions and deepened relationships for long term. A customer relationship marketing challenge became a marketing success.