The Kentucky Derby Customer Experience

Privately Held, International Clothing CompanyEmployee Rewards

“We do a bunch of events each year for our customers, but the Kentucky Derby trip is the most popular one we offer. Thanks so much for putting this together for us. Everyone loved it.”  
– A.W., Marketing Manager


One of the most respected clothiers in the world wanted to take some its best customers and market an experience that was aligned to their brand.  In addition to hosting top clients, the travel experience would be offered in the famous catalog that has a circulation exceeding one million readers.


LoyalNation created a turnkey group travel Kentucky Derby Experience for the catalog and managed all aspects of the trip for 14 guests including the CEO and his spouse. This included all tickets and hospitality at Churchill Downs for the Kentucky Derby, hotel accommodations, unique branded items, a privately guided horse farm tour, and private dinner at one of Louisville’s finest restaurants. Additionally, LoyalNation secured a former Kentucky Derby winning jockey and celebrity handicapper to make appearances for the group.


 The trip was such a success with customers that the program has been expanded again in 2012 – year four of the program.